VISION
 “To increase the level of awareness, through effective influential broadcasting and other media campaigns, of the current environmental issues.”
 To promote care, preservation and protection to the environment through viral environmental campaigns.
 To build strong community ties while making a statement to preserve and appreciate nature.
 To promote care, preservation and protection to the environment through viral environmental campaigns.
 To build strong community ties while making a statement to preserve and appreciate nature.
OBJECTIVES
 To build a public image for our target group to become a trendsetter and spokesperson in relation to environmental protection campaign.
 To enhance the communication with young people on how to be personally responsible to protecting their environment as a day-to-day task.
 To enhance the communication with young people on how to be personally responsible to protecting their environment as a day-to-day task.
 Slogan
If beauty can launch a thousand ships, it can help protect and preserve the environment.
STRATEGIC OBJECTIVES
Miss Earth Singapore initiative aims for the support of three valuable sectors in the society to create strong statement for a sustainable future. The following sectors are:
Corporate Partners
An opportunity for companies to improve environmental management and be recognised, in return, by the society in its social responsibility towards eco-efficiency in its products and services.
Community Partners
Getting local governments, NGOs and various cities/municipalities to improve the environmental concerns in the immediate surroundings and strengthen community ties among its constituents.
Media Partners
To raise the level of awareness and reach the conscience of every individual to take responsibility.